The Cars Factory is a registered business name (DBA) of 1963393 Ontario Inc. (Ontario Business Identification Number: 1000846464), a licensed pre-owned automotive dealership operating at thecarsfactory.ca, located at 563 Kennedy Rd, Scarborough, ON, M1K 2B1. This Privacy Policy applies to The Cars Factory and is hosted on the subdomain thecarsfactory.valley-gta.com, which is operated by 1963393 Ontario Inc. for legal document hosting purposes. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with us, our website, and our SMS communications program.
Effective date: April 25, 2026
## 1. Information We Collect
When you interact with us, we may collect the following types of information:
- Personal Information: name, phone number, email address, postal address, and any other information you voluntarily provide through our website lead form, by phone, or in person at our dealership.
- Vehicle Interest Information: vehicle preferences, trade-in details, financing inquiries.
- Communication Information: records of SMS messages, phone calls, and emails you exchange with us, including responses to opt-in or opt-out requests.
## 2. How We Use Your Information
We use the collected information to:
- Respond to vehicle inquiries and schedule test drives, viewings, and service appointments.
- Send appointment confirmations, reminders, and follow-up communications related to your interest in our vehicles or services.
- Process financing applications, trade-in evaluations, and vehicle purchase paperwork (only when you actively initiate these processes).
- Improve our services and customer experience.
## 3. SMS Communication and Opt-In Data
When you opt into our SMS service by checking a dedicated SMS consent checkbox on our website lead form, we collect your mobile number solely to send you communications related to your inquiry, appointment, or interaction with our dealership. You may opt out at any time by replying "STOP" to any message. For help, reply "HELP" or contact us at (416) 827-7667.
## 4. Data Sharing — Mandatory Non-Sharing Clause
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We do not sell, rent, or trade personal information. We do not buy, sell, or share leads with third parties or affiliates. We may share information only with subcontractors and service providers who assist us in providing our services (such as our CRM provider, payment processors, and customer service platforms). These providers are bound by confidentiality obligations.
We may disclose information when required by law, court order, or to protect our legal rights or the safety of others.
## 5. Data Security
We implement reasonable technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no system is 100% secure, and we cannot guarantee absolute security.
## 6. Your Rights
You have the right to:
- Access, update, or request deletion of your personal information.
- Opt out of SMS communications at any time by texting "STOP" to our number.
- Withdraw your consent for any data processing.
To exercise these rights, contact us at [email protected] or call (416) 827-7667.
## 7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. Continued use of our services after changes constitutes acceptance of the updated policy.
## 8. Contact Us
1963393 Ontario Inc. DBA The Cars Factory
Dealership website: https://thecarsfactory.ca
Dealership address: 563 Kennedy Rd, Scarborough, ON, M1K 2B1
Email: [email protected]
Main line: (416) 886-2323
SMS support line: (416) 827-7667